Xbox Clubs is a cross-platform (Mobile, PC and console) feature combining current constructs in Xbox: people and games, and combined them together to create clubs. Clubs allow users to create their own public or private clubs, set their own social standards for behavior, engage in chat and arrange gameplay sessions. One of the biggest problems is online multiplayer gaming is negative experiences from culture clashes, enabling users to create and police their own culture and clubs will result in longer playtime, higher satisfaction and more social engagement. This project is still ongoing this is a sample of work-in-progress.