I was hired on at Publicis to help improve content for the T-Mobile concept stores. I collaborated with the Creative Director on all phases of this time-sensitive project, from initial concepts to final approval. Final deliverables included heavy emphasis on hand-drawn illustration in Flash, 3D motion graphics and illustration. The project drew praise from T-Mobile and Publicis was so impressed with the finished work it was submitted to Cannes Lions 2008.
Publicis hired me back on to complete the myFaves.com mini-site. Art Directed the look and feel to reinforce the T-Mobile My Faves brand as well as developing advertising space tiles.
I was lucky enough to be asked to generate ideas for evolving the T-mobile brand. I created the color palette for “The Colors of Life”, a new initiative at T-Mobile to bring more color choices into their corporate communications. I also explored type choices, created a custom typeface and designed interactive samples showcasing this work.